Google Unveil Cheapest Smartphone.Add Samsung's Problem.
Sundar Pichai, senior vice president for Android, Chrome, and apps at Google, speaks during the company's Android One smartphone launch in New Delhi on Sept. 15
India has 243 million Internet users, a penetration rate of 19 percent.The company today unveiled new low-cost smartphones for the Indian market to take advantage of a shift to the mobile Internet. “We expect India to be the second-largest Internet market by 2017,” Sundar Pichai, Google’s senior vice president.
ANDROID ONE
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Google’s Android One phones will likely create even more headaches for executives at Samsung Electronics.The Korean company is no longer India’s top mobile phone brand, having fallen behind Micromax. Samsung now has 14.4 percent of the Indian market for all mobile phones (including old-fashioned feature phones), compared with Micromax’s 16.6 percent, according to Counterpoint Research.
Samsung remains the country’s top brand for now.
Samsung’s position even shakier. Google, working with Taiwanese chip designer MediaTek and Indian mobile brands Micromax, Karbonn, and Spice, will now be pushing smartphones that cost as little as 6,399 rupees (about $105).
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The Android One phones will be going up against evencheaper new phones from Mozilla, which last month unveiled Firefox smartphones costing as little as 1,999 rupees. “Firefox OS smartphones in the ultra-low-cost category will redefine the entry-level smartphone and create strong momentum in Asia,” Mozilla President Li Gong said in a statement last month.
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